project overview

The task of this project was to redesign and restyle Sobi’s event invitation series into a more polished, engaging, and community-focused visual experience that reflects the organization’s commitment to education, collaboration, and support within the MPN space. The redesign aimed to elevate the invitations beyond standard healthcare communications by creating a stronger visual identity, clearer information hierarchy, and a more modern, approachable aesthetic. Through refined layouts, bold typography, cohesive branding, and dynamic color systems tailored to each discussion series, the invitations were designed to feel professional yet welcoming while guiding attendees seamlessly through event details, speaker information, and registration pathways. The final design system emphasizes accessibility, credibility, and connection, reinforcing Sobi’s mission of fostering meaningful conversations among healthcare professionals, APPs, pharmacists, and women leaders in the MPN community.

The creative direction combines clean, professional structure with bold, engaging visual storytelling tailored to the healthcare and MPN community. Key improvements include stronger branding consistency, elevated typography hierarchy, enhanced session segmentation by region and time zone, refined speaker imagery, and clearer registration pathways that improve readability and user flow. The design system balances credibility with approachability through vibrant color palettes, wave-inspired graphic elements, and modern layout composition, creating an experience that feels informative, community-driven, and visually dynamic while reinforcing Sobi’s commitment to connection, education, and empowerment within the MPN space.