Project Statement

The DeBevoise Pongers identity design project celebrates the fun, tradition, and community spirit of an annual family beer pong tournament. The brand identity is designed to capture the playful yet competitive atmosphere of the event, making it both memorable and engaging.

The primary logo creatively incorporates a ping pong ball into the typography, symbolizing the core of the brand—beer pong. A secondary logo, featuring the initials “D” and “P,” provides flexibility for various branding needs, ensuring the identity remains strong across different formats. The color palette draws inspiration from the beach settings where many tournaments take place, featuring Carolina Blue, Coral Reef, and Pearl. These colors evoke a relaxed, coastal vibe while maintaining energy and vibrancy.

Typography choices are crucial to conveying the brand’s character. Avenir Next Condensed is used for “DeBevoise,” offering a clean, modern look that contrasts well with the dynamic and sporty Good Times Bold Italic used for “Pongers.” This combination reinforces the brand’s lively and energetic feel.

The identity system extends beyond the logo to include team uniforms, business cards, letterheads, and other brand materials. Each element is designed to ensure a consistent and recognizable presence, whether at events, in communications, or online.

This project delivers a comprehensive and cohesive brand identity for DeBevoise Pongers, effectively capturing the essence of the tournament and ensuring a strong, memorable brand experience across all touch points.