project overview

The task of this project was to redesign and restyle the existing Matt Whataguy website. In the redesign the goal was to elevate it into a polished, artist-focused digital experience that reflects the musician’s emotional storytelling, raw lyricism, and genre-fluid sound. The redesign emphasizes bold visual identity, intuitive navigation, and a moody-minimalist aesthetic to match the tone of his music while engaging audiences in an immersive way.

The creative direction blends minimalist structure with expressive design elements inspired by heartbreak, nostalgia, and music culture. Key improvements include refreshed branding integration, a more compelling visual hierarchy, custom graphics, motion-supported sections, and a user experience that guides visitors seamlessly through streaming links, artist background, and new releases. The design system prioritizes emotional resonance, ensuring the website feels as honest and impactful as the music it represents.