Project Statement

The Capy Cleveland identity design project celebrates the joy, community, and admiration of capybaras among fans in Cleveland, Ohio. This brand identity captures the welcoming and enthusiastic atmosphere of the group, making it both memorable and engaging for members and newcomers alike.

The primary logo creatively incorporates the words “Capy Cleveland” in a playful, welcoming design that represents the brand’s spirit of camaraderie and shared interests. A secondary flag-inspired logo featuring bold typography of “Capy” and “Cleveland” provides flexibility across various branding needs, ensuring consistency across different formats. The color palette, inspired by natural elements associated with capybaras, includes Capy Tan, Wilderness Blue, and Midnight Blue, evoking a warm, earthy, and water-friendly vibe while maintaining a bright, lively feel.

Typography choices reinforce the brand’s character. Synthemesc Regular brings a modern and approachable look to “Capy Cleveland,” contrasting well with the bold and impactful Poster Gothic Round ATF, which amplifies the brand’s energy and visibility. This combination reflects Capy Cleveland’s warm yet dynamic identity.

The identity system extends beyond logos to include team uniforms, business cards, letterheads, and other branded materials. Each element is designed to ensure a consistent and recognizable presence, whether at events, in communications, or online.

This project provides a comprehensive and cohesive brand identity for Capy Cleveland, effectively capturing the essence of the community and delivering a strong, memorable brand experience across all touch points.